Concepton

a device that is generating concepts


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YouTube Identity sharing

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From time to time I realize, that I am logged out of Google account and then interesting thing are happening – I’ve got totally different response at all Google services. This is exceptionally visible when I go to YouTube, where I discover a whole new world of content.

Similar thing is obviously happening when my wife is logged in. Then , the content is very predictable, as I know her, and I realize how much predictable for myself my own content is. This over-fitting from time to time is driving me to go out and spend time in trying to dig some new type of content, but over and over again I understand how hard is to expend the boundaries of personality… Eventually I come to a similar content, which is a part of my “YouTube identity”. And no – Google are not doing good enough job to expend boundaries of my identity, even though they know exactly how it looks like (maybe because they do not want to).

This “YouTube identity” is a YouTube-dimension of myself and the simplistic representation of the world as I see it, while to understand someone better, I would want to look at the world through his/her eyes (at least virtual ones).

So I thought – can we do something to share this insight into “YouTube identity” of ourselves, like if someone would login to my Google account without impacting it. That would be totally different from sharing a particular video – something I want to share and not something I am.

Something that is less visible, but much more impacting on a global scale, is Google searches and social pages. The impact of the algorithm of content fitting is causing clustering of similar people and growing informational walls around ourselves. That negative feedback is driving us away from intrinsic diversity and global stability to the word of narrow-mindedness and global extremism. That is another topic for discussion and there is a lot of data out there that supports it…

Can we get to a better understanding of each other by sharing our virtual identities and swapping to other points of view? I think it would make our development more efficient and at same time the world more stable.


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Controlled Manufacturing Variability

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As you become exposed to manufacturing processes, you can see that the variability is taken as something that is not welcome.

Variability in manufacturing increases risks, causes lack of prediction, enforce application of parametric and financial guardbands, increases complexity and variable costs. Copy-exactly is a strong credo in factories. Unstable processes are nightmare. Bottom line – looks like you would like to have it all stable.

In other hand, in dynamic world the lack of variability is as fatal as chaos. Precise manufacturing is causing stagnation, fragility, low reliability. Such products cause inability to sense market and adapt to the change. Such consumer products are boring and broadcast a strong smell of commodity.

 

 What if we will not fight with variability? What if we will not just learn to live with it, like by making segmentation of products and adjusted pricing based on nature-God-physics-man-driven Gaussian quality ?  No. What if we will embrace it? What if we will integrate it into our product as basic essential property? What if our incomes would grow with increased manufacturing variability? What if we leverage it and establish a beneficial feedback based on instability?

Example of it can be abandoned stable aerodynamic architecture in modern combat aircrafts, that have relaxed stability and moving towards unstable design. This way they gain new extreme characteristics, such as better maneuvering, air defense resistance or fuel saving.

Another example is smartphone AppStore, which was grown by embracing the variability of applications.

 

But the growing variability has its price. It could bring inefficiency, losses, chaos, crash and lots of unpleasant things in our life. All this in case we will not care for a proper control. The variability can be a great power, as long as it is managed by system which is complex enough to navigate processes within the scope of our business.

In our example, the relaxed stability of aircraft is managed by fly-by-wire system and without it would cause the immediate fall.

Hundreds of thousands of apps in AppStore would become a chaos or just would not be there without proper management process and tools.

 

Have you already pushed the limits of your product and see growing instability of various mechanic, electro-mechanic, logistic, managerial, SW, business or other properties? Ask yourself what should you do to love this instability. Imagine this variability of products or processes that you’ve got increased thousand times and ask how do you make this world better (and make money) from it? Build a product and manufacturing which are leveraging variability. Seek antifragility (not a robustness), immunity (not a health), dynamics (not a stability).

  

Do you have a power variability? Ask yourself how can you make better products by increasing the dynamic range of power. Cross products and within a product. You can see that you have a new product with great properties and bringing a great value for customers.

 Do you have to create same garment and struggling to choose between meeting standards and ever changing designs? Why not to abandon trying to predict the consumer demand, or sensing by long full-value-chain? Try to increase purposely variability of  product. Try to imagine that every person on the earth wants his own design. Can you supply it? Can you integrate a controlled variability in manufacturing to make it? For example create a random (unique!) color scheme. I call it “Exclusification of Manufacturing” and it is meant to mitigate the gap between Art and Commodity. 

 Do you produce yogurts? Make amount of fruits vary considerably more and promote it as a benefit. You might find a growth in demand of surprised consumers.

 

The concept can be used not only in manufacturing, but in economics, programming, services, education and more – everywhere you meet a variability of process. Embrace variability, control it with your hug and you will find a great friend right next to you.